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The acronym 'MICE' stands for Meetings, Incentives, Conferences, and Exhibitions/Events - is a type of tourism in which mainly large corporate and non-corporate business groups, usually planned well in advance, are brought together for a particular purpose, viz., conference, education, reward & recognition, etc. It is a specific type of business tourism that relates to the interests of groups of businessmen/ delegates who want to travel for business/conferencing purposes or even sometimes for leisure.

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